PyfPoint Racing
Project Overview
Pyfpoint Racing is a family-owned sim racing and karting brand building a name in both competitive motorsport and content creation. They needed a bold, high-impact identity that could span racing gear, digital platforms, merchandise, and livestream content—something that felt both fast and family-focused.
Client Vision
The Pyfpoint team approached me looking for a clean, modern logo that would look just as sharp on a helmet or kart as it would on social media, merch, and streaming overlays. Their goal was a mark that felt sleek, powerful, and versatile, with subtle nods to speed and motion—adaptable for embroidery, decals, apparel, and digital use alike.
In addition to a logo, they needed a complete brand identity system, a custom Squarespace website, and a full suite of graphics for Twitch, YouTube, and TikTok livestreaming. The visual language had to hold up across platforms, audiences, and mediums—from real-world racing to their growing online fanbase.
Creative Direction & Strategy
I developed a custom typographic logo with sharp, angular lines and speed-driven forms to evoke motion and competitive energy. Built from scratch, the logo strikes a balance between precision and personality, making it a perfect fit for racing culture, merch, and digital applications alike.
Because the logo was designed to be instantly recognizable and scalable, we approached it with the same philosophy used by iconic motorsport and lifestyle brands like Nike or Ferrari—where a single, clean mark does all the heavy lifting. Rather than rely on a suite of submarks, we leaned into the simplicity and strength of the core design, ensuring it remained impactful across every touchpoint.
The full brand system includes a bold color palette, intentional typography hierarchy, and a minimal logo variation optimized for small-scale use. I also built and launched a Squarespace website, featuring racing bios, image galleries, and a clean layout to showcase the team’s journey and content.
To support their streaming and content creation, I developed a set of custom livestream graphics for Twitch, YouTube, and TikTok, including overlays, intermission screens, and banners. I also delivered print-ready merchandise files and mockups to help them launch their branded apparel with confidence.
Final Deliverables
Custom typographic primary logo
Brand naming consultation
Icon/minimal logo variation (for small-scale use)
Color palette and typography system
Brand sheet PDF
Squarespace website (4 pages, content upload + formatting)
Custom livestream graphics (Twitch, YouTube, TikTok overlays, banners, intermission screens)
Print-ready merch files (hats, shirts, stickers)
Merchandise mockups for previews
Impact
The final identity gave Pyfpoint Racing a fully integrated brand—competitive, professional, and content-ready. Whether on the track, online, or in their merch store, their logo and visual system now deliver a unified, high-performance presence that reflects both their love for racing and the tight-knit, family-driven energy behind the brand.
💥 Result Highlight:
I’ve worked closely with Pyfpoint Racing since their December 2024 launch—helping shape not just their visual identity but also their creative direction and personal brand positioning as they grew. From launching their brand to refining strategy across platforms, I’ve remained a hands-on partner in their evolution. Since launch, their content has surpassed 50 million views, turning a brand-new account into a standout presence in the racing and content creation space.
